Cartier Unveils Re-imagined Retail Experience at Bangkok Airport
Bangkok, Thailand, April 5, 2022 / TRAVELINDEX / Cartier has emerged stronger than ever in its pursuit to cater to new travelers’ wants and needs, showing renewed commitment with their trusted partner – King Power International to accelerate the Maison’s presence in major airports.
Unwavering in its dedication to elevating client experience, Cartier introduces its latest airport boutique concept at Bangkok Suvarnabhumi Airport. With this refined and impactful architectural statement, the Maison writes another bold chapter in its story as a distinctive brand within travel retail.
From feminine to masculine universes, a well-defined product zoning integrates seamlessly different product categories to create a fluid customer journey. A subtle combination of Cartier codes and local colors evoke an elegant and grandiose boutique, equipped with fine details to enhance the mood of travel, including drawer pull handles resembling luggage handles. A dedicated ‘‘icon bar’ is also incorporated, where shoppers with limited time at the airport can easily access the Maison’s signature creations.
To give a sense of place, local elements are infused into each boutique concept to deliver singular experiences to travelers. The interiors of the boutique at Bangkok airport feature signature hues of Cartier, creating a warm and inviting space
Since a blossoming partnership in 2004 with King Power International Company, Cartier’s boutique at Suvarnabhumi Airport in Bangkok has gone from strength to strength.
Strategically located at the gateway after customs clearance, its present location was a result of a move on March 1st 2022. Tradition meets modernity with an unmissable 40-meter façade, complete with two wide entrances to create fluid customer flow.
The interiors are subtle and Cartier adds its signature touches to create a warm and inviting space with well-defined and integrated product zoning, creating quintessentially Cartier.
Most notably, the boutique is the first in the Southeast Asia & Oceania region to enchant the senses with its full range of jewelry and watches under the Maison’s female, male and unisex product offerings.
“With Cartier, our longstanding partner, we proudly introduce the reinvigorated boutique at Suvarnabhumi Airport, which enables us to initiate contemporary conversations with clients as we continue to uphold our tradition of service in making travelers feel at home.” Antares Cheng, Chief Merchandising Officer, King Power International