S Hotels Embarks on Major Renovation for SAii Resorts in Southern Thailand

Phuket, Thailand, November 3, 2024 / TRAVELINDEX / S Hotels and Resorts PCL, the global hospitality company from Singha Estate PCL, has announced a major USD 27 million renovation of its resorts in Thailand and Fiji, including an investment of more than THB 500m (approx. USD 14.2m) to reimagine the design, facilities and guest experiences at its three SAii Resorts in Thailand – SAii Phi Phi Island Village, SAii Laguna Phuket, and SAii Koh Samui Choengmon – and FJD 28.5m (approx. USD 12.5m) to upgrade Outrigger Fiji Beach Resort.

First introduced in 2019, SAii Resorts is S Hotels & Resorts’ homegrown upper-upscale resort brand which specialises in sustainable and free-spirited lifestyle hospitality. The name “SAii” derives from the Thai word for “sand,” and the trio of SAii Resorts in Thailand offer some of the kingdom’s finest beachfront stays. SAii Phi Phi Island Village and SAii Laguna Phuket have already achieved Green Globe Certification for their commitment to conservation, and SAii Koh Samui Choengmon promotes sustainability through a wide range of initiatives, including recycling, water conservation, energy reduction and plastic-free products.

Commencing this year and running until 2025, this new programme of extensive upgrades will encompass almost every touchpoint, including the guestrooms and suites, lobby areas, restaurants, spas, swimming pools and more. Every aspect of these upgrades will embrace SAii Resorts’ natural and responsible philosophy, and Southern Thai arts & crafts, including local pottery, will be incorporated in the design concept.

The renovation of the guest rooms will be undertaken during the low season, so it will not impact upon the resort experience. The newly renovated premium rooms at SAii Laguna Phuket and villas at SAii Phi Phi Island Village will be bookable now for stays from December 2023 onwards, enabling new and returning guests to enjoy the fresh, authentic SAii experience this coming high season.

At SAii Phi Phi Island Village, the Thai-inspired retreat nestled in 70 hectares of coconut groves on Koh Phi Phi Don, the interior décor will reflect the resort’s commitment to marine conservation with playful artworks that represent the underwater world. Intended to let every visitor “Recharge in Your Own Shell,” the refurbishment will enhance the contrast between the original rustic architecture and contemporary interiors, with natural earthy tones to calm the soul and local materials that evoke the spirit of Koh Phi Phi’s roots. The resort’s spacious Thai bungalows will be upgraded with a nautical design concept inspired by island life, with sustainable materials such as bamboo and grass used to craft the outdoor chairs and lamps, and headboard artwork created from the ropes used to tie up boats.

Also being refurbished are the arrival and departure areas, and outdoor infinity pools, with the aim of positioning Koh Phi Phi as a destination-of-choice for eco-conscious, experience-seeking travellers.

At SAii Laguna Phuket, which is nestled between the Andaman Sea and the lagoons on Phuket’s sunset coast, the design will be based on the concept of a traditional lagoon house, updated for the modern era. This will become more than just a place to stay; it will be a resort where experiences, activities and a sense of tranquility can coexist peacefully. Travellers will be transported on a multi-sensory journey through taste, texture and sight, interwoven with elements that tap into Phuket’s heritage. One key aspect of the project will be the launch of SAii Spa, the brand-new holistic lifestyle concept which artfully blends wellness, local Thai culture, anti-aging solutions and smart nutrition, to promote balanced living and celebrate the joy of exploration. A SAii Wellness Concierge will help guests to tailor their own path to happiness and wellbeing through personalized programs, creating a truly transformative experience.

SAii Resorts will redefine the culinary journey with three groundbreaking new food & beverage programs. The “SAiiSational Breakfast” will treat guests to honest, healthy and homemade dishes, with “eat like a local” favorites and nutrient-packed egg dishes from around the globe that support local farmers and communities, while also catering to special dietary requirements. The “Global Authentic Gastronomy” concept showcases original recipes from around the world, offering a blend of simplicity and exceptional taste to ensure that each dish conjures cherished memories and brings lots of smiles. Finally, “Savor Real Thai” will delight diners with the genuine taste of authentic Thai cuisine. Together, these innovative F&B programs will position SAii Resorts as the ultimate destination for foodies.

Following the completion of this extensive renovation project in 2025, S Hotels & Resorts expects to achieve a 15-20% increase in the average daily rate (ADR) at its SAii Resorts in Thailand.

The Beachfront Bures at Outrigger Fiji Beach Resort are nestled amid palm trees, directly on the sandy shore Outrigger Fiji Beach Resort, the five-star destination nestled on Fiji’s Coral Coast, is set to complete a comprehensive renovation of its public areas and guest rooms this November. Upon reopening, guests will be immersed in the ambience of a traditional Fijian village, with world-class facilities including a lagoon pool, tennis courts, golf training facility, wedding chapel, an award-winning spa and more. S Hotels & Resorts expects to achieve a 20% ADR increase following these upgrades.

Mr. Dirk De Cuyper, CEO of S Hotels & Resorts, commented: “We are excited to embark on this important strategic project, which is set to raise our standard of hospitality to new levels of international excellence. As a proud Thai hotel management and investment group, our SAii Resorts focus on the authentic elements that make Thailand such a compelling destination for discerning global travellers: its culture, nature and cuisine. The renovation of Outrigger Fiji Beach Resort meanwhile, will reaffirm this property’s position as a destination-of-choice for experience-seeking travellers. These refurbishment projects will enhance our brand proposition, helping us to attract today’s generation of guests and creating benefits not only for S Hotels & Resorts, but for the entire tourism industry.”

S Hotels and Resorts Public Company Limited, the hospitality arm of Singha Estate Public Company Limited, is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company aims to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and delivering benefits to local communities.