SureStay Hotel Collection by Best Western Arrives in Bangkok

Bangkok, Thailand, June 13, 2022 / TRAVELINDEX / Best Western Hotels and Resorts has reaffirmed its position as one of Thailand’s leading international hotel groups with the opening of Seekers Finders Rama IV, SureStay Collection by Best Western, in downtown Bangkok. This becomes the first-ever SureStay Collection hotel in Thailand as Best Western continues to expand its guest offerings in this important market.

A new midscale hotel for independent-minded travelers, Seekers Finders Rama IV, SureStay Collection by Best Western is perfectly positioned in the heart of the Thai capital, surrounded by major attractions. The 81 rooms are ideal for short and extended stays, with comfortable bedding, sofa beds, rain showers, working desks, microwaves, refrigerators and sinks, in addition to LCD TVs and complimentary Wi-Fi. Guests can also unwind in style at the hotel’s rooftop infinity pool and bar.

Just a short walk from Khlong Toei MRT subway station, this hotel provides an excellent base from which to explore the city, including Bangkok’s famous temples, shopping malls, restaurants and top international hospitals such as MedPark. Queen Sirikit National Convention Centre is also within easy reach.

This new hotel will join the global network of Best Western Rewards®, the group’s award-winning guest loyalty program, which offers exclusive member-only benefits at approximately 4,500 hotels and resorts in more than 100 countries and territories worldwide.

The launch of Seekers Finders Rama IV, SureStay Collection by Best Western confirms Best Western’s position as one of the leading hotel operators in Bangkok and reflects the company’s long-term confidence in this dynamic destination. The group now offers its customers a choice of six properties in the Thai capital, covering five distinct brands: Best Western Plus®, Best Western Premier®, Vīb®, SureStay Plus® and SureStay Collection. The BWH Hotel Group® regional head office for Asia is also located in Bangkok.

“I am delighted to announce the opening of this exceptional hotel. Prior to the global pandemic, Bangkok was the most popular city on the planet, attracting more than 22 million¹ business and leisure travelers from all around the world. As life and travel starts to return to normal, Best Western will be ready to welcome all visitors back to the Thai capital. The opening of Seekers Finders Rama IV, SureStay Collection by Best Western, and the introduction of yet another of our industry-leading brands to Thailand, underscores our enduring confidence in the future of the kingdom’s tourism industry,” said Erwann Mahe, Managing Director of International Operations – Asia, BWH Hotel Group.

Thailand has now lifted all travel restrictions for international visitors who are fully vaccinated against COVID-19, as the country returns to normal following the global pandemic.

About Best Western Hotels and Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group® global network. With 18 brands and approximately 4,500 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.